What’s the real public perception of financial planning?
I’ve often wondered what we can do about why some people think that financial planning businesses are evil or fraudulent. Since when did making a profit become illegal or amoral? The Financial Services Reform Act has been in effect since March 2002 and there have been many changes since then. That’s over a decade of...
Personal Branding and Recruitment v2
I know AdviserHead has touched on this topic before (21 Jan Post) and also it’s ‘cousin’ Corporate Branding, but I just seem to be hearing so many examples each day that I had to mention it again. ‘Personal branding’ is such a diverse topic and also very much a popular catch phrase at the moment...
Personal Branding and Recruitment
Not so long ago, people spoke a lot about reputation and credibility. Today the phrase I hear a lot is ‘personal brand’. So what does ‘personal brand’ mean? Well, from our point of view here at AdviserHead, it’s a modern way of saying reputation and credibility! Though in our modern world, it also captures things that we...
Recruitment and Corporate Branding
How much does our perception of a company influence our desire to work there? What is it that we’re looking for? How much are companies able to deliberately control our perceptions of them? Does it all come down to very clever marketing people or do companies really live up to our expectations? These are...
